Roblox has partnered with Integral Ad Science to provide transparency and measurement tools for video ads in its user-generated metaverse. With a daily audience of 71.5 million users, advertisers now have the opportunity to reach a large number of Gen Z and some Gen Alpha players through immersive 3D ads. This partnership aims to create [...]
from FunFect Games https://funfect.games/roblox-launches-video-ads-partnering-with-ias-to-deliver-transparent-metrics/
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